sales funnel
The sales funnel is an organized step by step approach that enables you to take your potential client one step closer to a buying decision via a series of effective advertising and marketing activities like video, emails, content and/or landing pages that get right to the core of your prospect. The sales funnel theory can be broadly understood as a “buying pathway” that starts with the prospect initiating contact and then uses several sales tools to close the purchase. The idea is to use the sales tools to choose the potential from the initial contact period to a “comfortable buy” or “completed sale” at the end of the sales process. If this is accomplished successfully then the sales funnel will have achieved its sales goal. In this guide we’ll offer you sales funnel examples.
What is sales funnel?
The sales funnel starts when prospects contact you and specifically your sales person. This typically occurs during the cold-calling stage of the sales process where you are prospecting for business and seeking to establish a relationship. In this stage, the sales funnel typically consists of three distinct activities namely; establishing call length, identifying a qualified prospect and preparing a landing page. In order to create a successful sales funnel, you must ensure that these activities occur in order and are done in a sequential manner.
How to create effective sales funnel?
In order to create effective sales funnel you will need to begin by setting up a prospect-oriented sales funnels. You do this by setting up sales funnels that help you connect with targeted prospects. In addition, you also have to identify your niche, build a marketing plan and create sales pages that relate to your business. By way of example, if you sell kitchen gadgets then you won’t want to make a sales page that targets women that are house wives. Your sales funnel should be based on targeted markets and this is best achieved by developing a list of targeted prospects.
What is prospecting?
Next, you have to establish a qualified prospecting team by hiring a number of people to drive sales. These individuals should be free to use their own initiative to approach prospects. You should offer a complimentary service or product and if they’re interested in your offerings then you need to encourage them to complete a lead form. Once you’ve got a list of qualified prospects you can start contacting them individually. By way of instance, if you have sales funnel with an individual contacting potential clients by sending unsolicited emails, you should stop doing so immediately. It does nothing but devalue your brand reputation.
When prospects are contacted they should be given a free gift or freebie. Typically this will be a mini-report or eBook that has information regarding the product you’re promoting. Most sales funnel phases will move quickly from casual contact to more formal marketing communications. As a salesperson you should not become too pushy, even if it comes to personalized gifts. This is because prospects tend to search for someone to trust and they’re not going to be impressed by a mass mailing or email.
Daily email for potential customer
Once prospects are invited to a sales funnel session they should be encouraged to join a mailing list. This is the last stage and can vary based on the nature of your product. Some marketers use a distribution list such as a burst list, others use an opt in list. In the latter case you may have to market to interested parties that have opted in to receive your emails. There are no set guidelines, but it would be a good idea to keep a daily email going to your potential customers.
Connect with your clients
At this point you will have met a couple of potential sales and your sales funnel has successfully transferred into the connection stage. At this time you’ll have established a connection with your clients where they have shown some interest in your offerings. This is often known as a “soft market”. Your next step is to build on this relationship by informing your customer of any available sales opportunities. It’s here where you may wish to concentrate your efforts on building a relationship with your potential customers.
At this point you have three sales channels you can utilize and lots of ways you can reach your prospects. The sales funnel in sales is essential to your success as it gives you the ability to check and learn your selling techniques. It is important to remember that in the event you do not use these 3 channels effectively, you will not see the results you would like. You might not see any sales at all or you may not convert your prospects into clients.
