AI can assist in increasing SEO rankings or crafting high-quality marketing content quickly and effectively. Utilizing this tool to target customers will boost your campaigns quickly, helping you meet your goals more quickly than ever.
Use AI to your advantage when purchasing media. Pattern89, an AI software tool developed specifically for media buyers, helps marketers predict which ad campaigns would best represent their brand.
1. Personalized Content
Consumers today expect a high degree of customization across various channels – websites, social media posts, email marketing, etc. AI makes this an achievable goal for marketers by helping them quickly identify trends and insights, design better targeted campaigns and maximize ROI.
One of the primary ways businesses use AI is dynamic content creation. This occurs when AI analyzes an online user and creates personalized experiences across marketing assets like website pages, social media posts and emails based on either tracking their online behavior or collecting user data (e.g. name, occupation etc).
E-commerce provides an ideal example of using tracking to customize marketing content. After customers purchase something on your website, when they return next time they can be offered suggestions of other products that might interest them or articles they might find engaging. Lunya does this wonderfully by greeting each customer by name and suggesting related articles.
AI can further enable personalization by way of predictive analytics. This involves analyzing consumer engagement metrics, purchase history, and other forms of data to detect patterns and trends that will improve marketing content, predict what products or services will appeal to target audiences, as well as optimize call-to-action (CTA) copy and subject lines for email campaigns.
2. AI Optimization
Consumers now demand highly tailored experiences from marketers, and AI marketing strategies enable marketers to provide them. AI can identify what kinds of content resonate most strongly with certain individuals (i.e. topics they search for and brands they visit).
Artificial Intelligence can assist your marketing assets by performing automated data analysis and searching through large volumes of information to find patterns that could increase campaign performance, saving both time and helping create more accurate campaigns that deliver greater returns on investment.
AI’s most widely-utilized application is media buying and advertising. AI software provides recommendations on your ad spend while targeting specific audiences to increase performance; one notable example being Chase Bank’s AI-powered digital ads which saw an incredible 450% jump in click-through rates and conversions compared to their prior ads.
AI can also assist in creating content for websites, blogs and email campaigns. You can use AI-powered tools to automatically generate blog ideas or draft full drafts that you can edit and repurpose later. Likewise, AI can optimize SEO efforts by conducting keyword research to identify quick marketing wins; identify opportunities for topical authority; determine what kind of content resonates well with audiences and so much more.
3. AI Media Buying
With the right technology, AI can take over all aspects of media buying and optimizing ad placement for your campaign. It does this by analyzing massive amounts of data derived from multiple sources – including first-party customer information, historical performance results and media marketplace trends.
Used alongside search engine optimization, SEO content rewriting enables marketers to target potential customers while increasing the return on their advertising budget.
AI can make email marketing much simpler for marketers by helping to write tailored, customer-specific messages, optimize call-to-actions and craft eye-catching subject lines that increase click rates and conversions – helping marketers meet their goals faster and with minimal effort.
AI can also be applied to chatbots, which provide quick answers to frequently asked questions and nurture leads, while automating repetitive tasks that machines can complete more efficiently than humans can. One such open-source AI system, GPT-3 AI system is particularly adept at simulating human dialogue using all of the public and private information it has access to.
Artificial Intelligence-powered marketing can assist businesses in preventing ad fraud by identifying suspicious sites and alerting them of potential issues. Ad fraud typically occurs when businesses accidentally buy space on fraudulent websites that would be difficult for humans to detect.
4. Chatbots
Chatbots are powered by AI and use natural language processing, machine learning, and other technologies to deliver responses in an automated, conversational way. Typically used within SMS text, web chat windows, social messaging apps such as Messenger, Twitter and WhatsApp to answer customer inquiries or provide information such as product availability and prices; Chatbots may even reach out proactively to disengaged customers with offers designed to entice them back in – much like loyalty programs do.
AI-powered chatbots tend to perform best at answering simple, frequently asked questions. But for more complex inquiries that require in-depth data analysis that cannot be quickly computed, human agents are the better solution. Working in tandem, chatbots and support teams can deliver more accurate and personalized responses – an approach ideal for industries where consumers require personalized experiences such as e-commerce or service industries.
An AI-driven marketing strategy can help you quickly identify trends and customer preferences while matching campaigns to their expectations for greater results. But first, it is essential to identify your goals and what you hope to accomplish before using any technology – this will serve as the framework for how AI-powered strategies are so powerful in terms of tangible sales growth and return on investment (ROI). AI can make marketing efforts far more powerful.
