Mobile technology enables workers to stay in constant touch with coworkers and clients through smartphones, laptops, tablets and smartwatches.
These devices enable sales representatives to access customer data, communicate with customers and close deals from anywhere at any time – changing the sales process drastically in many ways. Here are a few examples of how mobile technology has altered this aspect of sales:
1. Improved Access to Customer Data
Companies often struggle with inadequate data. Teams can easily fall behind due to outdated spreadsheets or lack of access to key performance metrics in real time; it’s all too common for sales reps to miss their quotas or give conflicting quotes because they lack up-to-date data in front of them.
Mobile technology makes communication simpler than ever, eradicating time and distance as barriers between teams and clients or vendors or employees from all around the globe. Team members can conduct video conferences via smartphone with clients or colleagues from any location worldwide; and these devices enable users to share documents or materials remotely for greater project efficiency.
Mobile technology adoption has undoubtedly increased productivity. A recent survey concluded that integration of a mobile app saved workers up to 7.5 hours each week. This has had enormous productivity benefits for business owners of all sizes. Mobile phones also make a great way for capturing high-speed, real-time data; for instance, 4G networks allow companies to collect information much more rapidly than older technologies like 2G or 3G cellular networks.
2. Instant Access to Product-Service Specs
Mobile technology refers to devices that enable access to various forms of communications services and data access, ranging from SMS (Short Messaging Service) texting messages through to cellular networks, gaming consoles and Internet of Things devices like sensors.
Mobile technology not only allows businesses instantaneous access to product information, but it can also expand their global workforces using smart phones. Workers in different countries can participate in teleconferences and online meetings using smartphones in order to share their views and contribute towards making important business decisions.
One example of such mobile technology in Australia is FrogID, an app which enables people to record frog calls using their phones and upload them directly into a database that monitors population trends. Another is City Furniture which offers customers the ideal shopping experience by combining online research with product touching, feeling, discussing with sales associates in-store while receiving real-time data processing payments while they remain inside. Such customer support has proven instrumental in increasing conversion rates significantly.
3. Better Collaboration
Your team won’t be tied down by office walls with business mobile technology – it enables them to communicate and collaborate from any location in real time, whether that be on a factory floor or attending an external meeting. They can access collaboration software on their tablet by connecting it via data-only plans and UCaaS services.
Experience shows that having the freedom to work from wherever and whenever necessary increases productivity, improves work-life balance and allows individuals to perform at peak level. Mobile collaboration technology enables teams to access key information and documents at any time – eliminating expensive paper processes altogether.
Due to these improvements, salespeople are better prepared to provide informed customer service and close more deals quickly and effectively. They can quickly access product specifications, answer potential customer inquiries quickly and provide proof points quickly; additionally they may even contact managers or product designers if they require further insight or clarification for certain inquiries or issues. Ultimately this ensures they meet customers’ needs at all times while increasing trust with potential clients and building confidence and credibility with existing ones.
4. Increased Effectiveness of Sales Presentations
Mobile technology gives teams that don’t rely on in-office infrastructure to operate business solutions or perform workflows the flexibility to work from anywhere, be it traveling for work, commuting to meetings, working from home or meeting remotely with clients. Team members can connect to the cloud and access all materials necessary to solve issues or close sales deals quickly and efficiently.
Contrary to earlier generations, today’s buyers expect to conduct their own research before making purchasing decisions. Although sales representatives can help guide this process, modern buyers typically prefer receiving all necessary materials digitally so they can review them at their leisure.
Mobile-first content allows your team to provide more valuable information that helps prospects overcome challenges and reach their goals. An engaging sales presentation can be one of the most essential tools your company provides its employees, so ensure yours has been updated to align with your marketing strategy and that its contents are always online. Centralized content management with rapid push updates guarantees your team always have access to the most up-to-date material.
5. Increased Conversion Rates
Mobile technology enables employees to stay in constant touch with customers, prospects, colleagues and vendors regardless of time or distance. Mobile phones enable instant communication through texting, emailing and phone calls as well as video conferences allowing teams to collaborate globally in real time to solve problems across borders.
Mobile sales applications enable sales associates to provide customers with a more customised shopping experience in-store. They can answer customer inquiries, assist with product selection and recommend new items while simultaneously having access to sales data and customer histories that increase opportunities for repeat business.
Mobile sales applications eliminate delays in transmitting sales data from the field to the back office for processing in real-time, which may be more accurate than traditional paper methods requiring data entry personnel to file it away after each shift has ended. Mobile point of sale (mPOS) devices enable salespeople to quickly and accurately checkout customers without long lines that result in lost sales opportunities.
