Email open rates are a key metric for any email marketing campaign. They are a sign that your subscribers are engaged with your content and interested in your brand.
There are many ways to increase your email open rates, including personalization, segmentation, and mobile optimization. Using these tips will help you boost your email open rates and meet your goals.
Create an email template
Getting your emails opened is one of the most important things you can do to increase your email marketing campaign’s success. A low open rate can signify that you’re sending irrelevant content to your subscribers or that your emails aren’t interesting enough. A few simple tricks can help you boost your email open rates.
The first step is to create an engaging subject line that piques interest in your email. This can be done by including an intriguing question or teasing the content in the body of the email. In addition, be sure to choose a clear sender name that instills trust. This is particularly important since many email programs automatically flag emails as spam if they’re from unfamiliar or suspicious-sounding names.
Another way to improve your email open rates is by ensuring that your messages are timely and relevant to your subscriber’s needs. Your subscribers get a lot of emails each day, so it’s crucial to make your messages stand out and be worth their attention.
Also, be consistent with your frequency of sending emails. Too few, and your subscribers may forget about you; too often, and they might feel overwhelmed. A good balance is two to four emails per week, and try to stick with this schedule as much as possible.
Finally, use email segmentation to target your audience’s interests. It’s been shown that non-segmented campaigns have a lower open rate than those with high open rates. Segmenting your list allows you to provide relevant content to each subscriber, which in turn will lead to a higher open rate. In addition, it’s important to optimize your plain-text versions of your email so that readers who don’t have HTML support will be able to read your emails correctly.
Include a call-to-action
Every email campaign has a primary goal, whether it’s to generate leads or convert customers. Email marketing is an effective tool to reach new and existing clients, but it’s important to have a clear call-to-action to guide subscribers to the next step in their journey. A strong call-to-action can increase email engagement and conversion rates. Email CTAs can be a button, a link, or text, and it’s important to keep them prominent in the email so that they’re easy for subscribers to find.
Your email’s subject line entices recipients to open your message, and your body copy builds desire and excitement. Then, the email call to action drives them to take the next steps, which may include using a coupon code or making a purchase. Ensure that your email includes only one main call to action, and make it the most visible. It should be a different color from the rest of the email and easily identifiable by its style and placement in the content.
Some experts suggest placing your email’s main call to action above the fold, which is where a subscriber can see it without scrolling down the page. Others recommend putting it at the end of your email.
You can improve your email’s effectiveness by personalizing it with a subscriber’s name and including region-specific information, as well as offering exclusive offers and promotions. You can also use email segmentation to target your audience, such as by industry or company size. This can increase the likelihood that your emails will be opened and clicked on, which can ultimately lead to sales. This strategy can also reduce spam complaints and improve deliverability rates.
Include an image
When used properly, images can take your email marketing campaign to the next level. Whether you’re taking your own photos or using stock photography, make sure your images are high-quality and fit with the message of your campaign. The image must also be compatible with the devices your recipients use to read your emails. Whether they’re using iPhones, tablets, or desktop computers, it must work across all devices and email clients to achieve the best results. If possible, try to test your email on different devices before sending it out. This will give you the chance to correct any issues before your email is sent to 15,000 customers.
Subject lines are a crucial part of any email campaign. They are the first thing that catches your audience’s attention, so it’s important to write subject lines that are relevant and interesting. Avoid gimmicky catchphrases and pushy sales copy, which can irritate subscribers and cause them to delete your email.
It’s a good idea to add a photo in the From field, as subscribers pay attention to who sends them an email. A recent study found that the From field has a significant impact on response rates, even more than the content of an email.
Adding an image to an email will help increase your delivery rate and open rates. It will also allow you to communicate your message more clearly to your subscribers. However, you should be careful not to include too many images in an email as it may become cluttered and difficult for your subscriber to digest. Moreover, an email with too many images can trigger spam filters and prevent it from reaching the inbox.
Use power words
When used correctly, power words can dramatically boost the performance of your email marketing campaigns. They help you deliver a more relevant message to your subscribers and encourage them to take action. However, it’s important to remember that using powerful words can backfire if they aren’t appropriate for your audience or don’t resonate with them. Therefore, it’s a good idea to use them sparingly and to perform A/B testing before deploying any new campaign.
Incorporate power words in your subject lines and email copy to generate more responses. For example, “free” is a popular power word that can be a great way to get people to open your emails. Use it to describe your offer or highlight a feature of your product. Alternatively, you can use a “limited time” or “act now” power word to create a sense of urgency.
FOMO (fear of missing out) is another powerful power word that can motivate people to respond to your emails. It triggers a natural human response to avoid missing out on something, and it can be used in your subject line or email copy. FOMO works especially well when you’re promoting an event or promotion.
Other power words that can help you increase your email response rates include “secret” and “instant.” These terms will remind readers of the value they’ll receive in exchange for their subscription, and they’ll be more likely to open your emails. Also, try to include a personalization element in your subject line to make your email feel more personal. This will help you build trust and loyalty with your customers. Try combining different power words to see which ones have the biggest impact on your audience.
Include a link
Including links in an email marketing campaign is an essential part of increasing the number of clicks and, therefore, the conversion rate. However, there are a few things to keep in mind when adding links in an email. First, you need to make sure the link is specific enough to be clicked by your subscribers. This can be done by choosing the right wording for the hyperlink, such as “learn more.” Vague phrases, such as “find out,” won’t cut it because they don’t give off what is called a strong information scent, which is necessary to catch people’s attention and get them to click.
Another important consideration when adding links is to avoid link fatigue. If you include too many links in your email, your audience will feel overwhelmed by the number of choices and will likely skip them all. It’s best to limit the number of links to three or less, and ensure that the links work. There’s nothing worse than sending out an email to thousands of subscribers only to discover that one of the links contains a typo or leads to a 404 page!
In addition to limiting the number of links, you should also make sure that all of your links are mobile-friendly. As most recipients read their emails on a smartphone, you need to design your email with this in mind. Make sure that the links are large and easy to tap on a phone. Also, consider using a tool that can verify the links before you send them out to avoid any errors.
Another way to increase your email marketing campaign’s click-through rates is to provide a “forward to a friend” link. This feature is included in most email marketing tools, and it lets users forward an email with a custom message to their contacts. You can even use this tool to track the number of clicks on your email, which can help you determine the effectiveness of your campaigns.
