Cher Wang stands as an inspiring role model to all women looking to break into corporate and become successful businesswomen. Her story stands as an inspiration.
Cher decided to develop handheld computers after experiencing how cumbersome PCs were during her travels across Europe. She co-founded HTC alongside H. T. Cho in 1997.
Founded in 1997
Cher Wang stands out in a male-dominated tech industry as an innovator and visionary leader. Her insightful understanding of technology trends and entrepreneurial acumen have allowed her to establish several highly successful IT-related businesses. As chairwoman of two Taiwan-listed companies and serving on multiple boards or advisory committees for other enterprises, Cher is truly unique in her industry.
She is also a recognized voice within the global tech community and regularly speaks at industry events about technology trends and innovation. Furthermore, she is dedicated to driving sustainability within the tech industry and participates in several sustainable technology initiatives.
Cher Wang started out her career working for multiple leading mobile phone and PDA manufacturers. Over time, however, she became inspired by converged handheld devices which combined all aspects of multiple technologies into one device; she soon saw its potential and founded HTC in 1997 with this mission in mind. It quickly flourished from there.
At first, HTC focused on being a contract manufacturer of handheld devices for other phone companies. But Cher had larger plans for her company. She wanted HTC to become a major brand of its own mobile phones – an ambitious goal which paid off later. HTC now sells various types of its own branded smartphones across the globe.
HTC has successfully maintained its leadership in the smartphone market by constantly revamping and redesigning their products to better suit users’ needs. Furthermore, they have earned a reputation for offering quality performance at an accessible price; much of HTC’s success can be credited to Cher Wang’s hard work and dedication as employee of HTC.
Prior to founding HTC, HT Cho spent 15 years working at Digital Equipment Corporation where he gained invaluable experience in engineering, sales and marketing. While at Digice, he also helped establish an excellent culture and working environment within which HTC could thrive under his leadership and hard work – factors which contributed significantly to their growth and success. Alongside HTC, he is also co-founder and chairman of Acer Inc.
Becomes a Global Brand
HTC faced an uphill struggle in becoming a global brand despite having brilliant products but was struggling to communicate them to potential customers in a manner that appealed to their target market. Although their products were of course incredible, HTC struggled to communicate them properly and create brand recognition through sales of these items to their target demographic.
To combat this issue, HTC hired 171 Worldwide to develop an advertising campaign with the tagline, “Quietly Brilliant,” to demonstrate how HTC products could improve individuals’ lives. The campaign is set to debut in August 2013 and features creative that features actor Robert Downey Jr.
Cher Wang has earned her place among the most influential women in computer technology with her roles as co-founder and chairman of Taiwanese consumer electronics giant HTC Corporation and integrated chipset maker VIA Technologies, respectively. Additionally, Cher is known as one of the leading philanthropists, supporting charitable initiatives across Taiwan while serving as an inspiration to female entrepreneurs looking for success in male-dominated tech fields.
Wang was born in 1958 and raised within her family’s plastics and telecom business. She earned a bachelor of economics at University of California Berkeley before working for Formosa Plastics Corp before co-founding HTC with H.T. Cho in 1997.
HTC originally began as a maker of handheld computers powered by Microsoft’s Windows CE operating system, before transitioning into smart phones when Google released Android software. HTC quickly took to using it successfully; as one of the pioneering manufacturers using it now, they are one of the leading smartphone providers in America.
HTC’s main aim in the United States, where carriers typically market phones under their own brands, is to increase its popularity among cellular subscribers. HTC is positioning itself as an Apple competitor and touts its products as high-quality alternatives – although sales have improved as a result of this strategy; unfortunately it still falls short in catching up to Apple in terms of market dominance.
Invests in R&D
Cher Wang has earned her place as a trailblazer in the male-dominated technology industry with her innovative leadership that shatter stereotypes and encourage other women to pursue their dreams unencumbered by boundaries or restrictions. Cher is dedicated to corporate social responsibility initiatives and has made considerable investments of time into philanthropy over her tenure at HTC.
Cher’s keen understanding and ability to anticipate tech trends enabled her company to become a global leader in innovative solutions. Cher also understands the significance of providing access to quality digital education for all individuals – particularly those from disadvantaged backgrounds – thus she supports initiatives which aim at closing digital divides.
Her commitment to innovation and pushing boundaries has propelled her to become one of the world’s most powerful women. She strives to enhance and innovate products to better meet consumers’ needs – efforts which have not gone unnoticed as she has received numerous awards and recognition for her contributions.
Premium products by VIVERSE continue to gain significant consumer and industry acclaim, including multiple “Best of Show” awards from Mobile World Congress. Operational performance also saw marked improvements year-on-year thanks to an emphasis on optimizing processes and costs while keeping within VIVERSE’s vision for success.
This strategic shift refocuses the Company to accelerate the evolution towards a metaverse-ready future, with all business units contributing to it either by enabling or expanding upon it. It includes restructuring to support our investment in key building block technologies as well as expanding immersive VR platform offerings.
HTC, as a leading VR company, is already capitalizing on its strengths to develop innovative applications across commercial and industrial fields. At MWC 2016, for instance, HTC demonstrated a virtual training experience that let participants box against nine black circles using HTC’s VIVE headset – participants were scored according to how quickly they punched them before they turned red one by one!
Enters the Mobile Advertising Market
HTC may be experiencing decreasing sales and market share; however, the company has managed to stay ahead of competitors by capitalizing on its strengths. Furthermore, it has implemented effective marketing strategies which increase consumer awareness about their products.
One strategy HTC employs to reach their target audience is using social media, with great success. Another approach involves partnering with ad agencies known for being effective – these firms can assist HTC in improving both brand image and market share.
HTC places great emphasis on research and development (R&D), investing in technologies like virtual reality (VR) and artificial intelligence to remain competitive in the mobile market. HTC maintains excellent relationships with carriers and vendors that contribute significantly to its products’ success.
Affiliate and merger activity is essential for firms that aim to succeed in the technology industry, helping increase bargaining power and expand market share. HTC has proven itself adept at doing just this by merging with several prestigious corporations that share similar goals.
HTC’s latest marketing campaign promotes their new smartphone by connecting television ads directly with mobile phones of viewers, and encouraging consumers to try the Boomsound technology and download songs to compare its sound quality with that of competing phones. The campaign will run across a variety of channels including national television programming and out-of-home advertising.
HTC must keep pace with its rivals if it wants to remain successful in this industry, using strategies such as market segmentation, improving production factors and training employees in order to stay ahead of rivals and stay relevant in its field. These techniques will ensure HTC produces products of high quality which meet consumer needs as well as helping the company avoid losses while increasing revenues while minimising losses – essential elements for any business’s long-term viability.
